Factors of the Quality of Information System and Technology Acceptance of Food Delivery Application Service that Effect Toward Repurchase of User in Bangkok
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Abstract
This research aimed to (1) study service using behavior of food delivery application user in Bangkok, (2) study the factors of quality of information system, technology recognition of food delivery application, user satisfaction and repurchase of food delivery application users in Bangkok, and (3) study factors of the quality of information system and technology recognition of food delivery application service that effect the repurchase of users in Bangkok. The population of this research were food delivery application users in Bangkok of 402 users. The sampling method was multi-stage sampling and the method for data collection was questionnaire. The statistics used consist of frequency, percentage, mean, standard deviation and Structural Equation Model.
The results showed that the causal model exhibited congruence with the empirical data with χ2/df = 0.314 P = 0.995 RMSEA = 0.000 CFI = 1.00 SRMR = 0.010 and AGFI = 0.99. Results of hypothesis testing showed that technology recognition effected user satisfaction (β = .69) user satisfaction effected repurchase (β = .48) and technology recognition indirectly effected on repurchase through user satisfaction (β = .33) at the statistically significant level of 0.05. The factors of quality of information system and technology recognition of food delivery application service could be explanatory of the variance of the repurchase of users in Bangkok at 74 percent.
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