The Innovation Management Approach of the Modern Automotive Industry
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Abstract
This research article aims to present an innovative management approach in the modern automotive industry. by using a qualitative research method. The sample group consisted of (1) 3 executives involved in innovation management of companies that received awards for quality, process excellence, and international brands (2) the Chairman of the Federation of Thai Industries, Chonburi (3) Representatives of the Board of Investment; and (4) a total of 8 executives of government agencies on labor and skilled labor welfare in Chachoengsao, Chonburi, and Rayong, and in-depth interviews were conducted with all of them to collect data.
The results of the research reveal that: In this regard, the researcher could summarize the research results according to the research objective. For the innovation management guidelines of the modern automotive industry, it was found that the executives and representatives of the sample group agreed on the 4 aspects of the innovation management issues, consisting of (1) human resource management (2) entrepreneurial leadership (3) digital transformation, and (4) knowledge management. To drive innovations in modern vehicles, the government should promote the following issues: (1) Policies for government integration (2) Policies to encourage investment and(3) Education policy. And guidelines for building knowledge management of automotive and parts organizations in the modern automotive industry Automobile and parts manufacturers must focus on timely knowledge management processes to enable product innovation. Affect organizational change under the design of the learning process.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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