Effect of Environmental Factors in Strategic Management of Solar Power Business in Thailand
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Abstract
This academic article aims to study external environmental factors that affect the strategic management of the solar energy business in Thailand. By specifying the issues in each factor in the external environment. Analyze each issue whether it is an opportunity or a thread. By researching research and concepts of analyzing the external environment, then using thematic analysis to analyze. Use the principles of 6 external environmental factors (1) political factors (2) economic factors (3) social factors (4) technological factors (5) environmental factors (6) legal factors and strategic management process concepts, only the strategic analysis process is used as an analytical framework.
Findings are as follows: The external environmental factors that have an opportunity impact are (1) political factors issue as government policy support (2) economic factors issue as higher electricity prices (3) social factors issues such as society’s attitude towards solar energy business and trends in renewable energy (4) technology factors issue: technology changes in solar power plant equipment and (5) environmental factors issues: climate change and carbon credit global trend of reducing global warming. As for external environmental factors that have an impact as thread are (1) economic factors issues: the cost of power plant construction increases and exchange rate, inflation rate, economic growth rate and (2) legal factors issues: regulations and installation standards.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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