Published: 2024-04-29

Full Issue

PDF

Academic Article

Effect of Environmental Factors in Strategic Management of Solar Power Business in Thailand

Sakchaiwattana Sutont, Thitima Holumyong, Phasai Samart

1-14

PDF

Management Strategies of Government Agencies towards Sustainable Agro-tourism in Kanchanaburi

Komnat Meetaem, Piyanush Ngernklay

15-26

PDF

Good Governance in Vocational Institutions

Wipaphon Yodoudom, Amnuay Thongprong

27-37

PDF

Problems with Policies Interfering in the Cassava Market

Noppol Phuyeam, Nattapong Boonlue, Saman Ngamsanit

38-47

PDF

Election Rules Based on Civil Liberty and Equality in Political Participation for the Development of Democracy

Siam Ninlawatna, Suksamai Sutthibodee

48-58

PDF

Research Article

A Structural Equation Model Explicating the Effects of Strategic Management, Organizational Resilience, and Competitive Advantage on Business Growth of SMEs System Integrators in Thailand

Supalnat Hongvattanajainam, Somchit Luanchamroen, Sungworn Ngudgratoke

59-74

PDF

A Structural Relationship Model Between e-Commerce Quality and Online Customer Loyalty with Perceived Value and Satisfaction as Mediating Variables

Thanida Yodthong, Mariam Nami, Chanongkorn Kuntonbut

75-90

PDF

Antecedents Influencing the Intention to Rent Electric Motorcycles as an Alternative for Drivers to Deliver Goods and Food through Digital Platforms (Riders) in Bangkok and Vicinity

Watcharaporn Kayom

91-105

PDF

Effects of Customer Relationship Management on Customer Loyalty of Mazda Dealer in Nakhon Phanom

Paramaporn Teekathananont, Daranee Ketchompu

106-118

PDF

Relationships Between Online Marketing Strategy and Marketing Success of Electronics Retail Businesses in Thailand

Yaovaluck Mungwongsa, Daranee Ketchompu

119-130

PDF

The Influence of Good Corporate Governance Principles on Competitiveness of Companies Listed in the Stock Exchange of Thailand

Panichar Chankham, Sujinda Chemsripong

131-144

PDF

Identity-Based Creative Tourism Development by Ban Sanam Community, Ban Rai Subdistrict, Ban Rai District, Uthai Thani Province

Janejira Ngoenchan, Sirikan Thawipithanun, Laksamee Ngammeesri

145-159

PDF

The Model of Cultural Tourism Management with the Participation of Sakaekrang River Community, Uthai-Thani Province

Preeyanan Phosirawat, Chalorat Sirikhetkon

160-175

PDF

Factors Affecting the Decision to Study in Faculty of Management Science, Nakhon Sawan Rajabhat University of Grade 12 students’s in Nakhon Sawan and Uthai Thani Province

Jaruwan Choppradit

176-191

PDF

Dhamma Instincts and Politicians’ Political Conflicts

Taned Kaewsamerta, Damrongsak Janthothai, Sonth Bangyeakan

192-207

PDF

The Effect of Digital Marketing on Customer Engagement and the Response of Organic Cosmetic Customers

Nattikarn Atsawamongkonpan, Piyachat Jarutirasarn, Kanit Kaimook

208-222

PDF

Stock Control is Unfair for the Fundamentals of the Securities the Social Media

Piboon Vitoonpanyakul

223-237

PDF

The Development of Legal Measures to Control Begging

Santee Wongpraparatana, Suksamai Sutthibodee, Panya Ganggorn

238-250

PDF

The Development of Legal Measures for Gender Equality

Sutarinee Srivipatana, Suksamai Sutthibodee , Panya Ganggorn

251-264

PDF

Marketing Communication Strategy for Enhance Chiangrai Tourism

Ekapop Changkaew, Warach Madhyamapurush, Prakobsiri Pakdeepinit, Phatpitta Sreesompong

265-280

PDF