Identity-Based Creative Tourism Development by Ban Sanam Community, Ban Rai Subdistrict, Ban Rai District, Uthai Thani Province
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Abstract
This research article aims to (1) develop creative tourism based upon community identity, (2) a tourism product upon community identity and (3) potential for marketing channels based upon community identity. The study was performed with participatory research method for qualitative and quantitative aspects. The key informants included entrepreneur in tourism in the local community of 10 persons and 50 tourists who travelled at Ban Sanam. The data collection was conducted with interview forms and questionnaire. The statistics for analysis was carried out with percentage, mean, standard deviation and content analysis.
Findings are as follows: The development of tourism based upon the community context of Ban Sanam with community identity including the geographical aspect of abundant forests, development of the community’s history tellers, community museum, organizing tourism activities and community’s cultural pathways. The products from creative tourism upon the community identity of Ban Sanam were backpacks and bookmarks which were designed from tracery of the community’s local woven fabric. As for the development of potential development for marketing channels, it was found that the container and souvenir of Ban Sanam could reflect the story of the community and tourism routes and tourism activities of Ban Sanam. The community had its brand for the products and development of marketing online.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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