The Model of Cultural Tourism Management with the Participation of Sakaekrang River Community, Uthai-Thani Province
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Abstract
This research article aims to study (1) the context of the community and cultural attractions of the Sakae Krang River basin (2) increase tourism potential by promoting public relations for cultural tourism in the Sakae Krang River Basin and (3) develop a cultural tourism model with the participation of communities in the Sakae Krang River basin. This mixed method. The sample consisted of 30 community stakeholders using a specific selection method and 385 tourists and random sampling methods were used. Data were collected using a structured interview form, conduct a content analysis, and use the questionnaire as a tool. The statistics used in the analysis were percentage, frequency, mean, and standard deviation.
Findings are as follows: The context of the community in the Sakae Krang River basin, Uthai Thani province is a cultural tourist attraction with the potential of the area by 4 tourist attraction elements: attractions, amenities, accessibility, and community participation. The results of the factors affecting tourists’ decisions in the Sakae Krang River basin found that most of the respondents had the tourism behavior of tourists who come for cultural tourism in the Sakae Krang River basin, Uthai Thani province in terms of tourism attraction, followed by community participation, tourist accessibility, and destination amenities. Guidelines for development should receive cooperation from all sectors in promoting and developing tourist attractions. Researchers used the 4 S model, which consists of Facilitate, Communicate, Engage, and Enhance activities.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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