Influencing Factors to Existence of Thai Auto Parts Manufacturers Business
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Abstract
This research article aims to study (1) Investigating levels of Market Demand, Transformation Demand, Environmental Demand, Competitive Strategy, and Business existence of the Thai automotive parts manufacturers, (2) Investigating factors influencing the Business existence of the Thai automotive parts manufacturers, and (3) Proposing a model of the Business existence of the Thai automotive parts manufacturers. This study was quantitative and qualitative research. The sample included 200 Thai automotive parts manufacturers. They were obtained by two-stage sampling and simple random sampling to verify causal models. Data analysis was conducted by a structural equation model using the AMOS software.
Findings are as follows: (1) The mean of all factors was at the highest level, and the analyzed model included Thai automotive parts manufacturers. With χ2/df = 2.911, RMSEA = 0.785, RMR = 0.170, and p-value = 0.000, (2) all factors influenced the Business existence of the Thai automotive parts manufacturers, and the Influence of Transformation Demand had the highest weight, followed by Environmental Demand, and (3) The Thai automotive parts manufacturers should implement a cost leadership strategy to maximize their profits and a niche marketing strategy to meet customer needs for their business existence.
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