Development of Organic Vegetable Processing Methods and Marketing Channels to Add Economic Value to the Community Phanom Sarakham District, Chachoengsao Province
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Abstract
This research article aims to (1) study the production method of processed organic vegetables to increase economic value for the community in Phanom Sarakham District, Chachoengsao Province; (2) study the marketing channels of processed organic vegetables to increase economic value for the community in Phanom Sarakham District, Chachoengsao Province; and (3) study the development model of the production method and marketing channels to increase economic value for the community in Phanom Sarakham District, Chachoengsao Province. This research used a qualitative and quantitative participatory model, namely the farmer group that grows organic vegetables, by selecting a specific sample from in-depth interviews and using descriptive statistics to summarize and explain the variables.
Findings are as follows: (1) In terms of production and processing, the mean score was 4.19, indicating that the production and processing of each type of organic vegetable must focus on the production process and processing steps to meet standards and be of quality; (2) In terms of marketing channels, the mean score was 4.28, indicating that services through shops, services at customers’ homes, and services through distributors Online services must help distribute products through all channels to reach long-term loyal customers. (3) A model for developing a method for processing organic vegetables has an average of 4.29, It was found that local wisdom and that of those with experience should be further developed to increase agricultural processing of community products.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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