Awareness Pyramid: Marketing Strategies for Community Tourism that Create Tourism Potential of Tha Chai-Si Satchanalai, Sukhothai Province
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Abstract
This research article aims to present and propose marketing strategies for tourism community in the Tha Chai-Sisatchanalai community area, Sukhothai province. This was a qualitative research using the main area of operation, Tha Chai-Si Satchanalai community, Sukhothai province. The population and the sample were community-based tourism club members Thachai-Sichanalai network operators in the northern provinces and the stakeholders and network partners, totaling 60 people. A semi-structured interview was used as a research tool. The techniques of interviewing, discussions, and small group meetings were used to collect data and analyzed the data with content analysis.
Findings are as follows: creating awareness of the tourism community through the presenta- tion of developed products that are linked to the community identity. Able to create awareness under the pyramid marketing strategy model. “Awareness of origin tracing” uses the form of presenting tourist products in the form of souvenirs in at least 3 main provinces. The focusing on magnetic provinces or major tourist provinces in which information, content, stories, and stories were present to create the experiences and awareness of tourists to create interest in the tourism communities in the target areas. The travel or travel planning of tourists to the targeted tourism communities from creating community awareness through tourism products in the pyramid area.
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Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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