Factors Influencing Innovation Adoption to Promote Low-Greenhouse Gas Emissions Rice Cultivation

Main Article Content

Kedsarin Phoonsup
Chairit Thongrawd
Sunanta Satieramas

Abstract

This academic article aims to analyze approaches to promoting low-greenhouse gas emissions rice cultivation in Thailand by using a conceptual framework of factors influencing innovation adoption synthesized from relevant theories and articles. The framework comprises six dimensions: innovation characteristics, innovation dissemination and communication, adopters' capacity, promoters' capacity, socio-political systems, and economic and financial factors.


Findings are as follows: Thailand has established sound policies and initiatives, but the practical implementation and tangible results are still lacking. Several factors contribute to this gap: 1) Innovation Characteristics: Promotion projects often lack clear objectives and a certification system for low-carbon rice. 2) Dissemination and Communication: Promotional efforts are limited in scope, hindering widespread adoption. 3) Adopters' Capacity: Farmers lack awareness of climate change and in-depth knowledge of relevant technologies. 4) Promoters' Capacity: There is a lack of concerted efforts to implement policies and initiatives. 5) Socio-political Systems: Insufficient incentives for farmers and practitioners. 6) Economic and Financial Factors: Financial support systems are opaque, unreliable, and pose high risks for farmers.

Article Details

How to Cite
Phoonsup, K. ., Thongrawd, C., & Satieramas, S. (2025). Factors Influencing Innovation Adoption to Promote Low-Greenhouse Gas Emissions Rice Cultivation. Ph.D. in Social Sciences Journal, 15(3), 613–626. retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/275802
Section
Academic Article

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