BUILDING EMPLOYEE ENGAGEMENT: A CASE STUDY OF AUTOMOBILE ASSEMBLY PLANT IN THAILAND
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Abstract
This research aims to study how to build employee engagement and to study the factors that are important for employee engagement in Thai automobile assembly plants. This is a Mixed Method Research. For qualitative research, in-depth interviews of 40 employees from Thai automobile assembly plants were conducted by using Robert Yin’s guideline (Yin, 2003). For quantitative research, questionnaires were used to collect the data from 384 employees from Thai automobile assembly plants. Descriptive statistics were employed to analyze the data, including frequency, percentage, mean, and standard deviation.
The results showed that the opinions of each level of employees towards how to create employee engagement for organizations are different. The creation of new employee engagement focuses on the human resources management process, from the planning process to the employee retention process. For the current working group, they focuses on creating organizational cultures, make employees talent, encourage team to participant, team work, and motivation. From supervisor’s point of view, to create the employee engagement, the organization has to understand the employees’ needs, to pay attention to their employees, and to support their employees if they required. For the employees’ opinion, teamwork, supervisor, career and opportunities development, compensation and brand loyalty are the major cause of employee engagement. This study also found that factors that are important for employee engagement in Thai automobile assembly plants includes monetary and non-monetary compensation factors, working environment factors, security and opportunities for career advancement in the organization factors, employee/ co-worker factors, and supervisor factors.
Article Details
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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