DEVELOPMENT MODEL OF THE STRATEGIC ACHIEVEMENT PERFORMANCE FOR SMALL AND MEDIUM ENTERPRISES IN THAILAND

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วรินทร กังวานทิพย์
วิชิต วิชิต อู่อ้น

Abstract

This research is Development Model of the Strategic Achievement Performance for Small and Medium Enterprises in Thailand, this is the Mix Methods Research as the Qualitative Research and Quantitative Research. These aims are (1) to study the cause factors impact the strategic achievement performance for small and medium enterprise in Thailand (2) to study both of direct and indirect influence of size and total influences of cause factors impact on strategic achievement performance for small and medium enterprise in Thailand (3) to audit the symphony of structural equation modeling of strategic achievement performance for Small and Medium Enterprise in Thailand to developed with empirical data and (4) to develop model of strategic achievement performance for Small and Medium Enterprise in Thailand by data collection from quantitative by questionnaire from 800 samplings group and qualitative by depth interview SMEs entrepreneur in Bangkok and surrounding areas for 5 entrepreneurs with using data analysis and analysis technique Structural Equation Model.


Research result found that business environment when considered the perspective found that it was agreement level (gif.latex?\bar{X} = 3.65, SD = 0.487) as adjustment of the executive level in overall found that agreement level (gif.latex?\bar{X} = 3.96, SD = 0.565) particularly concerning the adjustment was highest level (gif.latex?\bar{X} = 4.11, SD = 0.650) and organization structure when concerned in the big picture found that middle level (gif.latex?\bar{X} = 3.33, SD = 0.450) especially specialist structure which was in the overview found that was highest level (gif.latex?\bar{X} = 3.44, SD = 0.652) in addition business environment of adjustment of executive level had positive indirect influence the business operation that had value of statistical significant level .01

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กังวานทิพย์ ว., & วิชิต อู่อ้น ว. (2018). DEVELOPMENT MODEL OF THE STRATEGIC ACHIEVEMENT PERFORMANCE FOR SMALL AND MEDIUM ENTERPRISES IN THAILAND. Ph.D. In Social Sciences Journal, 8(1), 105–118. Retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/96346
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Research Article

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