Strategic Innovation for Enhancing Employee Engagement in Health and Beauty Centers in Thailand
Article Sidebar
Main Article Content
Abstract
This research article aimes to (1) study the work environment, organizational management, fair compensation practices, quality of work life, and organizational commitment of employees in health and beauty centers in Thailand. (2) causal factors influencing organizational commitment of employees in health and beauty centers in Thailand. and (3) develop strategic innovations aimed at enhancing the organizational commitment of employees in health and beauty centers in Thailand. This is a mixed methods research, quantitative research with a sample of 420 employees working in a health and beauty centers. The data were collected by a questionnaire and analyzed by mean, standard deviation, and structural equation modeling. For qualitative research, in-depth interviews with 15 experts and conducting content analysis.
Findings are as follows: (1) The highest mean score was found in fair compensation practices (M = 3.72), followed by organizational management (M = 3.71), quality of work life (M = 3.68), and work environment (M = 3.58) and organizational commitment (M = 3.76). (2) Fair compensation practices had direct influence on the organizational commitment of employees in health and beauty centers in Thailand, with an influence coefficient of .93, organizational management, work environment, and quality of work life had influence coefficients of .65, .47, and .46, respectively. and (3) The strategic innovations aimed at enhancing organizational commitment of employees in health and beauty centers in Thailand comprise seven approaches Including organizational culture development, participation in decision-making, well-being enhancement, improvement of the work environment, empowerment through technology, transparent communication, and work motivation.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
References
Abbah, M. T. (2014). Employee motivation: The key to effective organizational management in Nigeria. IOSR Journal of Business and Management, 16(4), 01-08.
Agbozo, G. K., Owusu, I. S., Hoedoafia, M. A., & Atakorah, Y. B. (2017). The effect of work environment on job satisfaction: Evidence from the banking sector in Ghana. Journal of human resource management, 5(1), 12-18.
Ashikali, E., Dittmar, H., & Ayers, S. (2017). The impact of cosmetic surgery advertising on women’s body image and attitudes towards cosmetic surgery. Psychology of Popular Media Culture, 6(3), 255-273.
Bakhshi, A., Sharma, A. D., & Kumar, K. (2011). Organizational commitment as predictor of organizational citizenship behavior. European journal of business and management, 3(4), 78-86.
Bangkokbiznews. (2024). Health and beauty service business is booming as Thailand enters an aging society. Retriverd form https://www.bangkokbiznews.com/business/economic/1029882 [In Thai]
Daniel, C. O. (2019). Compensation management and its impact on organizational commitment. International Journal of Contemporary Applied Researches, 6(2), 26-36.
Dean, N. R., Foley, K., & Ward, P. (2018). Defining cosmetic surgery. Australasian Journal of Plastic Surgery, 1(1), 49-57.
Dhingra, M., & Dhingra, V. (2020). An empirical research on relationship between adequate and fair compensation and quality of work life. Journal of Statistics and Management Systems, 23(2), 317-331.
Douglas, S., & Roberts, R. (2020). Employee age and the impact on work engagement. Strategic HR Review, 19(5), 209-213.
Dul, J., & Ceylan, C. (2014). The Impact of a creativity‐supporting work environment on a firm's product innovation performance. Journal of Product Innovation Management ,31(6), 1254-1267.
Ejimabo, N. O. (2015). The influence of decision making in organizational leadership and management activities. Journal of Entrepreneurship & Organization Management, 4(2), 2222-2839.
Gonzales, V. A., Arias, M. G. I., Rodríguez, P. O., & Flores, J. L. E. (2021). Administrative management and rganizational commitment in educational institutions. Propósitos y representaciones, 9(1), 1-14.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and practice, 19(2), 139-152.
Kanten, S., & Sadullah, O. (2012). An empirical research on relationship quality of work life and work engagement. Procedia-Social and Behavioral Sciences, 62, 360-366.
Lebni, J. Y., Toghroli, R., Abbas, J., Kianipour, N., NeJhaddadgar, N., Salahshoor, M. R., ... & Ziapour, A. (2021). Nurses’ work-related quality of life and its influencing demographic factors at a public hospital in Western Iran: a cross-sectional study. International quarterly of community health education, 42(1), 37-45.
Lee, J. Y., Rocco, T. S., & Shuck, B. (2020). What is a resource: Toward a taxonomy of resources for employee engagement. Human Resource Development Review, 19(1), 5-38.
Lemmon, G., Jensen, J. M., Wilson, M. S., Posig, M., & Thompson, K. T. (2020). Engagement as a privilege and disengagement as a pathology. Journal of Management Inquiry, 29(2), 220-235.
Mäkikangas, A., Juutinen, S., Mäkiniemi, J. P., Sjöblom, K., & Oksanen, A. (2022). Work engagement and its antecedents in remote work: A person-centered view. Work & Stress, 36(4), 392-416.
Malik, P., & Lenka, U. (2019). Exploring the impact of perceived AMO framework on constructive and destructive deviance: Mediating role of employee engagement. International Journal of Manpower, 40(5), 994-1011.
Markos, S., & Sridevi, M. S. (2010). Employee engagement: The key to improving performance. International Journal of Business and Management, 5(12), 89-96.
Mercurio, Z. A. (2015). Affective commitment as a core essence of organizational commitment: An integrative literature review. Human resource development review, 14(4), 389-414.
Morrow, P. C. (2011). Managing organizational commitment: Insights from longitudinal research. Journal of vocational behavior, 79(1), 18-35.
Narehan, H., Hairunnisa, M., Norfadzillah, R. A., & Freziamella, L. (2014). The effect of quality of work life (QWL) programs on quality of life (QOL) among employees at multinational companies in Malaysia. Procedia-Social and Behavioral Sciences, 112, 24-34.
Piyapimonsit, C. (1998). Confirmatory factor analysis. Journal of Educational Measurement, 20(59), 27-40.
Popham, W. J. (1992). Educational evaluation (3re ed.). Allyn and Bacon.
Prodanova, J., & Kocarev, L. (2022). Employees' dedication to working from home in times of COVID-19 crisis. Management Decision, 60(3), 509-530.
Rasheed, M. I., Jamad, W. N., Pitafi, A. H., & Iqbal, S. M. J. (2020). Perceived compensation fairness, job design, and employee motivation: The mediating role of working environment. South Asian Journal of Management, 14(2), 229-246.
Rastogi, A., Pati, S. P., Krishnan, T. N., & Krishnan, S. (2018). Causes, contingencies, and consequences of disengagement at work: An integrative literature review. Human Resource Development Review, 17(1), 62-94.
Rees, C., Alfes, K., & Gatenby, M. (2013). Employee voice and engagement: connections and consequences. The International Journal of Human Resource Management, 24(14), 2780-2798.
Sarode, A. P., & Shirsath, M. (2014). The factors affecting employee work environment & it’s relation with employee productivity. International Journal of Science and Research, 3(11), 2735-2737.
Shen, H., & Ren, C. (2023). Reconceptualizing employee disengagement as both attitudinal and behavioral: Narratives from China. Public Relations Review, 49(2), 102318.
Tsiotsou, R. H., & Klaus, P. (2022). Editorial: The “nip and tuck” service framework: Bright and dark side of beautification/modification services. Journal of Services Marketing, 36(1), 1-8.
Vlahos, A., & Bove, L. L. (2016). Went in for Botox and left with a rhinoplasty: The ethics of customer relationship marketing practices for non-surgical cosmetic procedures. Marketing Intelligence & Planning, 34(7), 927-942.
