Network, Knowledge Management and Digital Marketing Development to Enhance Herbal Products to be a Center for Learning and Sustainable Herbal Business
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Abstract
This research article aims to study networks, knowledge management, and the development of digital marketing to raise the level of herbal products to become a learning center for herbals and sustainable herbal business. It is qualitative research, key informants are experts in this field with snowball sampling technique, 22 people. Data were collected using in-depth interviews. The research instrument is a semi-structured Interview. Data analysis by content analysis.
Findings are as follows: networks arouse members to cooperate, support, and exchange knowledge with each other therefore it is an important component in knowledge management of community enterprises in 5 steps: (1) knowledge collection (2) action or application (3) further analysis (4) collected into a body of knowledge and (5) knowledge transfer. In digital marketing development, the most important tool is community enterprises or entrepreneurs must have a mindset towards learning more about digital marketing, who know sustainable business development goals, and know the target customer group including the need to evaluate performance to improve and develop digital marketing regularly.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Academic articles, research articles, and book reviews in the Ph.D. in Social Sciences Journal are author’s opinions, and not the publisher’s, and is not the responsibility of the Ph.D. in Social Sciences Journal Philosophy Association, Ramkhamhaeng University. (In the case that research is done on human, the researcher has to be trained in Ethics for Doing Research on Human Training and has to produce the evidence of the training).
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