Development of Learning Model on Gamifi cation Using Cloud Technology to Promote Staffs’ Innovative Thinking Skills for Professional Development in the Tourism and Hospitality

Main Article Content

Kittiya Kaewsathuan
Yada Chobtamdi
Chakris Ongtun
Wisan Anghao

Abstract

This research article aims to (1) develop a gamification model using cloud technology,
(2) compare learners’ innovative thinking skills through pretest and posttest, (3) evaluate learners’ innovation performance, and (4) assess learners’ satisfaction. A quantitative design was employed with 30 second-year undergraduate students majoring in tourism and hospitality selected through purposive sampling. The research instruments included a learning
model suitability assessment form, an innovative thinking skills assessment form, an innovation
performance evaluation form, and a satisfaction assessment form. Data were analyzed using descriptive statistics, including percentages, means, standard deviations, medians, and
nonparametric statistics, including the Wilcoxon signed-rank test. Findings are as follows: the developed model consisted of 5 components: (1) gamification learning environment, (2) cloud technological tools, (3) learners, (4) teacher, and (5) contents. The five steps were (1) challenging goals, (2) brainstorming, (3) creativity, (4) presentation, and (5) evaluation. The model achieved a CVR of 1.00, indicating high suitability. The innovative thinking skills of the learners were higher than before learning at a significant level of .05. Additionally, the innovation performance evaluation results were rated at a high level, and
overall learner satisfaction was also high. In conclusion, the model effectively promotes
innovative thinking and can be applied to training programs, enhancing competitiveness in the
tourism and hospitality profession to enhance organizational competitiveness in the digital era.

Article Details

How to Cite
Kaewsathuan, K., Chobtamdi, Y., Ongtun, C., & Anghao, W. (2025). Development of Learning Model on Gamifi cation Using Cloud Technology to Promote Staffs’ Innovative Thinking Skills for Professional Development in the Tourism and Hospitality. Ph.D. in Social Sciences Journal, 15(3), 798–812. retrieved from https://so05.tci-thaijo.org/index.php/phdssj/article/view/276990
Section
Research Article

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