Influence Model of Knowledge Sharing and Innovation Capabilities on the Business Survival of Construction Contractors in the Bangkok Area
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Abstract
This research article aims to study the direct and indirect influences of knowledge sharing and innovation capability on the business survival of these construction contractors in the Bangkok area. It is quantitative research. The sample group consisted of 100 construction contractors operating in the Bangkok area for more than five years, selected using simple random sampling, a probability sampling method. A questionnaire was used as the research instrument, and statistical methods were applied, including structural equation modeling using statistical software.
Findings are as follows: findings of the study revealed that the knowledge sharing (KN), product innovation capability (ID), and process innovation capability (IS) directly impact business survival (BS) with the path coefficient scale at 0.237, 0.226, and 0.513, respectively. Furthermore, knowledge sharing (KN) also indirectly influenced business survival (BS) with the path coefficient scale at 0.273. Additionally, knowledge sharing (KN) directly influenced process innovation capability (IS) and product innovation capability (ID) with the path coefficient scale at 0.257 and 0.623, respectively.
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