Irisa Prommachan Success Factors in Leadership for Managing Cultural Capital in the Na Muen Sri Cloth Community Enterprise, Trang Province

Abstract

DOI : 10.14456/pnuhuso.2024.23

         This research aims to investigate the success factors of leadership in managing the cultural capital Community Enterprise of the Na Muen Sri Cloth Community Enterprise in Trang Province. The research employed qualitative research methods. The data was collected from documents and field data by means of participatory observation and in-depth interviews with key informants selected from a specific sample group. The research identified five success factors for leadership in managing the cultural capital of the Na Muen Sri Cloth Community Enterprise in Trang Province: providing opportunities for member participation, being a good role model, knowledge transfer, commitment to preserving wisdom, and sustainable development. The research results can serve as a guideline for promoting the potential of group leaders in various dimensions for full development, benefiting the group and those who continue to preserve the wisdom of woven fabric. It also provides a framework for determining competency and skills in leadership tasks according to similar social and cultural contexts. Additionally, it serves as a guideline for designing training activities to develop the potential of leaders and executives in other departments or organizations.