Churirat Uaongpluksin Management Skill Development Of Tourism Industry Operators In The Andaman Triangle Area

Abstract

DOI : 10.14456/pnuhuso.2024.25

       The objectives of this research are: (1) to study the conditions, problems, and needs for developing management skills of tourism industry operators in the Andaman Triangle area; (2) to create a model for developing management skills of tourism industry operators in the Andaman Triangle area and (3) to evaluate a model for developing management skills for tourism industry operators in the Andaman Triangle area. Study the conditions, problems, and needs for developing management skills. By in-depth interviews with tourism industry operators in the Andaman Triangle area, 6 businesses, including (1) tour business, (2) accommodation business, (3) food and beverage business, (4) product and souvenir sales business, (5) business. Transportation and (6) recreation and entertainment businesses, 12 people A semi-structured interview tool was used. Analyze content to create a model for skill development. Management of tourism industry operators in the Andaman Triangle area. Model created from 18 experts using Delphi technique in 3 rounds.

Round 1 consisted of interviews with experts using a structured interview. Rounds 2 and 3 were opinion questionnaires using a 5-level rating scale. Data were analyzed by content analysis. and find the median and crotile deviation and 3) evaluate the model. by group discussion Nine experts assessed suitability. possibility and usefulness Summarize the results and discuss according to the points of the elements of the model. Take the data and analyze the content. Breakdown of frequency and percentage

         The results of the research found that 1) the current situation in the use of management skills of tourism industry operators in the Andaman Triangle area Thinking skills and decision There are immediate situations that need to be resolved frequently. and rely on experience in making corrections and use interpersonal skills to motivate Through the experience of learning on your own. and learn from other people's experiences Problems in developing management skills for entrepreneurs include problems in developing management skills in some courses. There is not enough time to participate in outside activities. Regarding the need to develop management skills of entrepreneurs Want to have a variety of curriculum formats There is an online format. There is a central agency that is the center for communicating information. Have a study tour Exchange experiences and management techniques 2) Model for developing management skills of tourism industry operators in the Andaman Triangle area Experts agree that the format There is a level of suitability at the highest level (Md is between 4.00-5.00, IR 0.00-0.50) consisting of 3 main elements: (1) Objectives, consisting of sub-objectives. is to raise the level of management skills even more It is a guideline for developing the ability of executives to support changes that occur. Strengthen the potential of executives. and enhance the organization's competitiveness. (2) Management skills content includes technical skills. Human relations management skills and thinking and decision-making skills (3) Development methods include development methods through classroom training. Methods developed by others and methods of development through experience and 3) experts evaluating the model for developing management skills of industrial enterprises in the Andaman Triangle area created by the researcher agreed that the evaluation model should be added with 4 levels of measurement, namely the level at 1 Measuring trainees' reactions (reaction) is an assessment of trainees' satisfaction. Level 2: Measuring learning. It is an examination of learning outcomes which should be examined to provide knowledge. Skills, abilities, and attitudes.

        Level 3 measures work behavior (behavior) after returning to work for 3 months, and level 4 measures results for the organization (outcome) to check whether the results of training produce positive results. to the organization by considering indicators of the entrepreneur's management success and experts There is an opinion that the elements of the model is appropriate It is possible and beneficial for 9 people, accounting for 100 percent.

 Keywords: Management skill development model, Entrepreneur, Andaman Triangle   

                Tourism