The Digital Storytelling Innovation for Transmission Process of Gems Cutting Wisdom Development towards Creative Economy of Chantaburi
Keywords:
Cretive Economy, Gems Cutters, The Digital Storytelling, InnovationAbstract
The objectives of this research and development were: 1) to create the digital storytelling innovation for transmission process of gems cutting wisdom, 2) to try out the digital storytelling innovation, and 3) to develop gems cutting skills towards creative economy of Chantaburi Province. The samples were 60 people. The data were analyzed by using frequency, percentage,
mean, standard deviation, t-test and content analysis. The results of the study were as follows: 1) The digital storytelling innovation for transmission process of gems cutting wisdom comprised video sharing, infographic, motion graphic, web application. Digital storytelling content consists of four processes or 4Ps: (1) Pride & inspiration of Chan gems (2) preparation storytelling of
gemstone cutting (3) production storytelling of gemstone cutting, and (4) post-production storytelling of gemstone cutting. 2) The try out results of digital storytelling innovation by blended training courses indicated that the efficiency of the blended learning model was E1/
E2=86.14/88.86 which follows the criteria. 3) The development result of gems cutting skills towards creative economy of Chantaburi Province found that gem-cutting skills after training were significantly higher than before training at the .05 level.
References
Bamroongcheep, U., Phosri, P., Khangkhsri, C., & Sengmanee, S. (2017). The development of inherit Chantaboon food Wisdom model by using cloud computing technology andsocial media based on sufficiency economy concept towards creative economy (Research Report). Chon Buri: Burapha University.
Bamroongcheep, U., & Phosri, P. (2021). The digital storytelling innovation for transmission process of gems cutters wisdom development towards creative economy of Chantaburi Province (Research Report). Chonburi: Burapha University.
Bandura, A. (1969). Social learning of moral judgments. Journal of Personality and Social Psychology, 11(3), 275-279. https://doi.org/10.1037/h0026998
Chantaburi Provincial Office. (2021). Chanthaburi Province development plan 2021 review. Chanthaburi: Chantaburi Provincial Office.
Chinudompong, P. (2010). Amata Thai gems quality. Bangkok: Chanthaburi Gem and Jewelry Traders Association.
Chonlakanda, N. (2019). The strategy for gems making in Chanthaburi Province according to development model, Thailand 4.0 (Doctor of Philosophy Dissertation). Burapha University.
Choo, Y.B., Abudullah, T., & Nawi, A.M. (2020). Digital storytelling vs. oral storytelling: An analysis of the art of telling stories now and then. Universal Journal of Educational Research, 8(5A), 46-50. https://doi:10.13189/ujer.2020.081907
Creative Economy Agency. (2018). About CEA. Retrieved November 30, 2021, from https://www.
cea.or.th/th/about
Dale, E. (1969). Audiovisual methods in teaching (3rd ed.). New York: Dryden.
Hack, J., Ramos, F., Santos, A., & Moreira, L. (2015). Lifelong learning through digital storytelling in corporate training. Revista Complutense de Educación, 26(2), 351-365. https://doi.org/10.5209/rev_RCED.2015.v26.n2.43109
Klaebe, H., Foth, M., Burgess, J., & Bilandzic, M. (2007). Digital storytelling and history lines: Community engagement in a master-planned development. Docherty, M (Ed.) Proceedings of the 13th International Conference on Virtual Systems and Multimedia. United Nations Educational, Scientific and Cultural Organization (UNESCO) (pp. 108-120). France: VSMM society.
Ministry Digital Economy and Society. (2016). Thailand digital economy and society. Bangkok: Ministry of Digital Economy and Society.
Office of the Education Council . (2010). Guidelines for bringing Thai wisdom towards the learning process in nonformal and informal education. Bangkok: Office of the Education Council.
Robin, B.R. (2008). Digital storytelling: A powerful technology tool for the 21st century classroom.
Theory Into Practice-THEORY PRACT Journal, 47(3), 220-228. https://doi:10.1080/0040584080 2153916
Robin, B.R. (2011). The educational uses of digital storytelling. Texas: University of Houston, Houston.
Sawangchot, W. (2018). Cultural industries with creative economy. Bangkok: Parbpim.
SMART SME. (2016). SME skilled labor in crisis. Retrieved April 6, 2018, from https://www.smartsme.co.th/content/10785
Songkram, N. (2011). The construction digital video & digital storytelling for Instructional in digital era. Bangkok: Chulalongkorn University Book.
Subramony, D.P. (2003). Dale’s cone revisited: Critical examining the misapplication of a nebulous theory to guide practice. Educational Technology, 43(4), 25-30.
The Gem and Jewelry of Thailand. (2017). Git trade review 2017. Bangkok: The Gem and Jewelry Institute of Thailand (Public Organization).
UNC-Chapel Hill. (2022). Inspiration: Design thinking in its first phase. Retrieved June, 2022, from
https://innovate.unc.edu/inspiration-design-thinking-in-its-first-phase/
Yangprayong, P., & Suwanrat, S. (2021). The study of cultural tourism potentiality: Case of the Songkhla old town, Songkhla Province. Journal of Social Sciences and Humanities Research in Asia, 27(3), 87-110.
