An Analytical Study of the Language Used in Store Names in the Southern Border Provinces
Keywords:
Chinese Thais, Muslim Melayu, Store Name, The Southern Border ProvincesAbstract
This research aims to study the language of store names in the provinces of Pattani, Yala,and Narathiwat: collecting data from interviewing store owners of totaling 288 store names in the provinces. The result shown that the languages used in the store name could be divided into three groups: 1) Chinese - used by Chinese Thais in transliteration and mixed transliteration formats, 2) Thai - used by Buddhist Thais in single and compound word formats, and 3) Melayu - used by Thai Muslim Melayus in transliteration and mixed transliteration formats. As for the classification of the period of language used to name the stores, it was found that during the period of 100 years - 1903 - 1913, the store names in Chinese appeared for the first time. In the past 50 years after that - 1936 - 1946, the store name in Thai language appeared for the first time, and in the past 40 years next - 1958 - 1968, the Melayu language appeared in store names for the first time. Comparing the languages used to name stores, it was found that Thai had the highest frequency accounting for 53.13%, followed by Melayu language accounting for
37.15%, and Chinese accounting for 9.72%.
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