Enablers and Barriers to Supply Chain System of Sports Tourism Management in Suphanburi Province
Keywords:
Barriers, Enablers, Sports Tourism, Tourism Supply ChainAbstract
The study aimed to examine the factors that both facilitate and hinder the supply chain system in sports tourism management in Suphanburi Province. To achieve this, the researcher conducted qualitative research through documentary analysis and in-depth interviews. The participants included 20 stakeholders involved in sports tourism in Suphanburi Province, comprising executives from sports tourism establishments, tourism personnel, tourists, and academicians. The data were analyzed descriptively. The findings indicated several internal issues within the supply chain of sports competition management in Suphanburi Province. These included challenges in establishing connections between tourist attractions, developing personnel, enhancing tourist appeal, organizing events, managing public relations, providing enriching experiences for travelers, and promoting sports tourism strategies. External challenges faced by these business groups in organizing sports events included the impact of the COVID-19 pandemic, limited support from the private sector, budget constraints from the government, technological barriers, insufficient hotel facilities, and difficulties in encouraging active participation in activities. On the positive side, internal supporting factors for these business groups included the province's rich history, and the readiness of its infrastructure, personnel, community, and residents. External supporting factors included the province's selection as a sports city, favorable geographical features, and the presence of government agencies to oversee and support sports tourism activities. The research also proposed guidelines for developing a sports strategy that aligns with the strengths and potential of the supply chain system in Suphanburi Province.
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