การดำเนินธุรกิจอย่างมีความรับผิดชอบต่อสังคมของกลุ่มบริษัทอสังหาริมทรัพย์ ในเขตกรุงเทพมหานคร

Abstract

This research were qualitative and quantitative method aim to evaluate the social responsibility in business operation level and business performance, compare social responsibility in business operation level, finding relationship between social responsibility in business operation level and business performance of real-estate company group in Bangkok Metropolitan and corporate social responsibility model of business operation of real-estate company group in Bangkok Metropolitan. By simple sampling random 333 respondents. Questionnaire was the tool to collecting data with validity at level .87 and Reliability at level .88. The analysis was conducted by computer software, statistical treatments by program computer namely: frequency, percentage, mean, standard deviation, ranking, Pearson correlation, and Step white multiple regression analysis at significant statistics level at .05 research found that. 1. The majority of real-estate company group in Bangkok Metropolitan respondents were project manager 188 respondents (56.5%), their employees more than or square 151 employees 158 respondents (47.5%), education attain bachelor degree 234 respondents (70.2%) first investment less than 150million Baht 101 respondents (30.3%), and working experience less than or square 5 years 131 respondents (39.3%). 2. Finding indicated that overall and almost every area of social responsibility in business operation level were high level; exceptional consumer area was very high. However, the raking of social responsibility in business operation level by ascending found that the last were employee area (X=3.65), competitor area (X=3.70), social area (X=3.75), environment area (X=3.92), community area (X=4.01), supplier area (X=4.05), at high level. But consumer area (X=4.29) was very high level respectively. 3. Finding indicated that overall and every area of social responsibility of real-estate business operation company group were at very high level, raking by mean first customer area (X= 4.54), financial area (X= 4.40), sustainable area (X= 4.23),and internal process area (X= 4.21)at very high level respectively. 4. Hypothesis tested finding indicated that 4.1 There were not significant different of social responsibility in business operation level of real-estate company group in Bangkok Metropolitan in term of position, amount of employee, education attain, first investment. 4.2 Relationship among overall social responsibility in business operation level of realestate company group in Bangkok Metropolitan and financial area, customer area, internal process were moderate level positive direction. But sustainable area was low level positive direction. 5. Corporate social responsibility model of real-estate business operation company group in Bangkok Metropolitan = 10.63 +.932 environment area +812 consumer area +.633 employee area +.559 competitor area +.523 social area.