Factors That Affect the Financial Application on Smartphone.

Abstract

This research aimed to determine the factors that affect the financial application on smartphones. The Sample groups of this study who use financial application on smartphone. Sampling groups of 400 persons are selected according to stratified random sampling. Questionnaires are used as instruments to collect data. The analyzing statistics employed are both of descriptive statistics (frequency, percentage, means, standard deviation) and inferential statistics, (t-test, One-way ANOVA and Pearson Correlation). The results found that most of the respondents were male, 46–55 years of age, most Studies: undergraduate, most marital status: married and most profession: self-employed, most revenue is more than 50,000 baht, most of bank to use the service kasikorn bank, most of smartphone operating system: IOS, the most frequently used 3-5 times per month, most service of applications: see the balance/ account movements and transfer of funds. The results of the study showed that Factors influencing factor on the intention to use as an acceptance of the subjective norm the less affects Siam Commercial Bank. Factors affecting less attitudes to Kasikorn bank, the Trust factor very affecting both the bank. therefore, should be promoted trust factor because it very quickly and affect the intended to use.