Criteria for Decision Making in Selecting Local Representative in Bangkok Area

Abstract

The objectives of this research were: 1) to study factors relating to criteria for decision making in selecting local representative in Bangkok Area 2) to study criteria for decision making in selecting local representative in Bangkok Area. The 400 samples were based on Krejcie and Morgan Sampling Table. Questionnaire was an instrument for data collection. Stepwise Multiple Regression Analysis was used for hypotheses testing. The results of the research were as follows: 1) Factors relating to criteria for decision making in selecting local representative in Bangkok Area includes political stimulation, political environment, and personal factors 2) The respondent opinion on criteria for decision making in selecting local representative were personal image of the candidate, the candidate’s family network, political action of the candidate and environment factor. In addition, the results of qualitative study were consistent with the results of quantitative study, i.e., social-economic factors, income, occupation, education personal image, local participation, work efficiency and family network.