Competitiveness Advantage Model of Plastic Industry in Phra Nakhon Si Ayutthaya Province

Abstract

This research were qualitative and quantitative method aim to studies 1) business operation threat level of plastic industry, 2) competitiveness advantage significant level of plastic industry, 3) compare competitiveness advantage significant level of plastic industry 4) relative between competitiveness advantage significant level and business operation threat level of plastic industry, and 5) competitiveness advantage model of plastic industry in Phra Nakhon Si Ayutthaya Province . by simple sampling random 287 respondents. Questionnaire was the tool to collecting data with validity coefficient .78 and reliability coefficient .82. The analysis was conducted by computer software, statistical treatments by program computer namely: frequency, percentage, mean, standard deviation, ranking, Pearson correlation, and multiple regression analysis Stepwise at significant statistics level at .05 researchers found that 1) Finding indicated that overall of business operation threat level of plastic industry in Phra Nakhon Si Ayutthaya Province , buyer bargaining power area, new competitors in the industry area, and the old in the industry threat area were at high level. But replacement products threat area, and material and parts from supplier threat area were at moderate level. 2) Finding indicated that overall and every area of competitiveness advantage significant level of plastic industry in Phra Nakhon Si Ayutthaya Province were at high level, raking by mean of competitiveness advantage significant level of plastic industry found that the first lower cost area, innovation and creativity area, potential power area, social responsibility area, planning area, differentiate area, successful area respectively. 3) There were not significant different in competitiveness advantage significant level of plastic industry classified by amount of employees, and type of business operation area. But there were significant different in competitiveness advantage significant level of plastic industry classified by position area, and fist investment area at statistic significant level .05 4) There were high relationship level between overall area of competitiveness advantage significant level and business operation threat level of plastic industry in term of new competitors, buyer bargaining power area, replacement products threat area, but the old in the industry threat area and material and parts from supplier threat area were at moderate level. 5) Competitiveness advantage model of plastic industry in Phra Nakhon Si Ayutthaya Province = 177.956 + 9.204 innovation and creativity area + 9.032 differentiate area + 7.466 social responsibility area + 6.172 lower cost area + 3.199 planning area + 3.119 successful area