BUSINESS MODEL OF THE ELDERLY CARE IN PATHUMTHANI PROVINCE

Abstract

This research were quantitative method aim to studies 1) services user behavior of the elderly care 2) factors lead to services user of the elderly care 3) relative between services user behavior of the elderly care and factors lead to services user of the elderly care, and 4) business model of the elderly care in Pathumthani Province, by accidental sampling random 385 respondents. The analysis was conducted by computer software, statistical treatments by program computer namely: frequency, percentage, mean, standard deviation, ranking, Pearson correlation, and multiple regression analysis Stepwise at significant statistics level at .05. Researchers found that 1.Finding indicated that overall and every area of services user behavior of the elderly care were at lower level ( = 2.52). However, the raking by mean were medical treatment area ( = 3.19) were at moderate level, rehabilitation area ( =2.51), mental area ( = 2.47), pastoral care area ( = 2.42) and social area at low level respectively. 2.Finding indicated that overall and every area of factors lead to services user of the elderly care were at moderate level ( =3.12), raking by mean first hospital for elderly area ( =3.43) senior living area ( =3.42) were at high level, elderly food area ( =2.90) at moderate level,       ( =2.50), sending people to care for elderly ( =2.48), elderly recreation ( =2.46), and products for elderly at low significant level ( =2.45) respectively 3. There were moderate relationship level between overall area of services user behavior of the elderly care and factors leading to services user of the elderly care. 4.business model of the elderly Care in Pathumthani Province = .58 sending people to care for elderly +.56 nursing home area +.38 senior living area +.31 hospital for elderly area +.25 elderly food area +.13 elderly recreation +.07 products for elderly business area