THE OPERATION BUSINESS MODEL OF PROCESSED PRODUCTS FROM PORK

Abstract

This research were qualitative and quantitative method aim to evaluate 1) purchasing behavior of processed products from pork 2) significant level of the operation business factors of processed products from pork 3) relationship between significant level of the operation business and purchasing behavior of processed products from pork and 4) operation business model of the processed products from pork. . By accidental sampling random 385 respondents. Questionnaire was the tool to collecting data with validity at level.83 and Reliability at level .87. The analysis was conducted by computer software, statistical treatments by program computer namely: frequency, percentage, mean, standard deviation, ranking, Pearson correlation, and Step white multiple regression analysis at significant statistics level at .05 researchers found that. 1. Finding indicated that overall and every area of purchasing behavior of processed products from pork were at very high level raking by mean first frequently founded trade mark ( = 2.71), objective of purchasing ( = 2.65), influent person ( = 2.53), type of purchasing ( = 2.49) and frequently trade mark purchasing ( = 2.42) were at moderate level processed products from pork that customer prefer to consume area ( = 2.35), frequency of purchasing last 3 months ( = 2.14), processed products from pork for snack ( = 2.04) and amount of trade mark purchase ( = 2.03) at low level respectively. 2. Finding indicated that overall of the operation business factors of processed products from pork significant were at high level raking by mean first products area ( = 4.28) was at very high level, but packaging area ( = 4.15), differentiation area ( = 4.02), employees area ( = 3.97), process area ( = 3.84) physical area ( = 3.80), ) promotion area ( = 3.78) and price area ( = 3.52), were at high level, however place area was moderate significant level respectively. 3. Relationship among overall area of the operation business factors of processed products from pork and overall area of purchasing behavior of processed products from pork was moderate level. 4. Operation business model of the processed products from pork = .554 packaging area +.336 price area +.289 promotion area +.228 products area + .195 differentiate area + .143 place area