ENTREPRENEURIAL CHARACTERISTICS AFFECT SUCCESS IN LOCAL RETIAL BUSINESSES IN MUEANG DISTRICT, NAKHONRACHASIMA PROVINCE

Abstract

The research objective was to study entrepreneurial characteristics for success in local retail businesses in Mueang District, NakhonRatchasima Province where the operations remain until now. The sample was the 20 local retail business entrepreneurs in Mueang District, NakhonRatchasima Province. The research instrument was the questionnaire. The data analysis statistics were the percentage, mean, standard deviation, t-test and F-test. The research findings found the most of local retail business Entrepreneurs were the female, graduated with a bachelor's degree and owning a small retail business. the characteristics of local retail entrepreneurs that had the greatest impact on business success were the factor of consistency and keen on learning, the factor of risk taking, the factor of priority management because the entrepreneurs were keen on learning new things and were constantly adapting, ready to accepted and listened to opinions with regard to customers with honesty, regularly; must have risk taking because the current economy and society were constantly changed. The small local retail businesses were affected by various more than large retail businesses, causing the entrepreneurs faced all kinds of risks, must be prepared for changing situations in order to achieved regular improvements to products or services, known how to use modern equipment and technology; including entrepreneurs had to planning, management analysis, and had suitable work procedures, handled complaints or responded to customer needs effectively; thus making the local retail business successful until now. The results of hypothesis testing found the local retail business entrepreneurs with different of age had the opinion about the entrepreneurial characteristics for success in local retail businesses did not different; the local retail business entrepreneurs with different of gender and education level had the opinion about the entrepreneurial characteristics for success in local retail businesses were different.