ELECTRICITY CONSUMPTION BEHAVIOR SERVICE QUALITY OF POWER PLANT ON SURANAREE INDUSTRIAL ZONE AT MUEANG DISTRICT NAKORNRATCHASIMA PROVINCE

SERVICE QUALITY OF ELECTRICITY POWER PLANT ON SURANAREE INDUSTRIAL ZONE AT MUEANG DISTRICT NAKORNRATCHASIMA PROVINCE

Abstract

This research objective for study 1) To study the electricity consumption behavior of customers of the Suranaree industrial zone power plant, Muang district, Nakhon Ratchasima province 2) Service quality level of the Suranaree industrial power plant 3) The study Relationship between electricity consumption behavior and service quality of power plant in Suranaree Industrial zone power plant, Muang district, Nakhon Ratchasima province. Population and sample used in the study are customers of the Suranaree industrial zone power plant, Muang district, Nakhon Ratchasima province consist of managers / executives, supervisors, permanent employees and temporary employees. A specific sampling the exact number of 385 people, the alpha coefficient according to Cronbach's method, the confidence factor is 0. 88 The instruments used to collect the data were questionnaires and the statistics used for data analysis were descriptive statistics frequency, percentage, mean, standard deviation and the inferential statistics were the Chi-square correlation test (x2-test). The research found that : 1.Electrical consumption behavior of the majority of respondents. There are 108 people using electricity for operating in the production of ready-made food, accounting for 27.80 percent, with a factory size of 8-10 megawatts of 213 people or 55.32 percent. Is a production machine for 137 people Accounted for 35.58 percent and the time used to work 24 hours a total of 163 people or 42.34 percent. 2.The overall service quality level of customers was the highest ( = 4.81) on all 6 aspects, ranked from the descending average, highest power quality ( = 4.87), secondary. Downward is the personnel of the electricity provider ( = 4.86), the duration of the service ( = 4.82), the coordination of the electricity service ( = 4.77) the electricity service data received ( = 4.76) and the least aspect was the convenience of the electricity service ( =4.75). Statistically significant at a level of .05. 3.Relationship between electricity consumption behavior and overall service quality Of the power plant in Suranaree Industrial zone, Muang district, Nakhon Ratchasima province, correlate in the same direction in the field of electricity use for operations (Sig.=.00), size of plant power (Sig.=.00) and time of electricity (Sig.=.00). The non-related part is the major machinery that uses electricity (Sig.=.44). Statistically significant at the level of .01