COMMUNITY PARTICIATION IN DEVELOPING TOUISM POTENTIAL AT DOI MUSER MAE SOT DISTRICT, TAK PROVINCE

Abstract

The objectives of this research 1) Study guidelines for developing tourism potential at Doi Muser. 2) Study participation and the level of community participation in sustainable tourism management. It is mixed methods research with interviews with informants, namely government groups, community leaders. community member group Entrepreneur group and the population living in the community, the population was 720 people, the sample population was 253 people, content analysis Analyze the average and standard deviation.

The research results found that Guidelines for developing tourism potential at Doi Muser, Mae Sot District, Tak Province. The community has the potential to develop tourism. Due to the abundance of natural resources such as Muser Waterfall, Doi Sian viewpoint, Doi Mae Mai, avocado orchards, cabbage farms, strawberry farms, etc. In addition, the cultural way of the Muser ethnicity reflects their identity in both their dress. local food and way of life can be developed into strategies: 1) Proactive strategy: increase community potential Develop learning activities Support local industry 2) Corrective strategy: Pursue knowledge. Cultivate an attitude Be one in the community 3) Preventive strategies: Promote awareness Preserve arts and culture 4) Defensive strategy: Create a flower garden. Promote and preserve nature Waterfall type, view at Muser It can be used to plan, policy, and determine strategies for developing tourism potential to support the expansion of the border tourism economy. It aims to raise the quality of life of people in the grassroots community in economic, social, cultural and environmental dimensions in a sustainable way based on the identity of Doi Muser, Mae Sot District, Tak Province. 2) Community participation in tourism development Overall, it is at a high level. Respondents had a high level of opinion regarding community participation as a whole (mean = 3.55).