The Roles of Culture in Strengthening Thailand’s Creative Industries

Abstract

The Thai Government has been utilizing the concept of the creative economy development as an engine for economic growth with deep awareness and full understanding. The focus is then placed upon sustainably enhancing the compatibility of the cultural goods and services, whereas each field of creative industries have rooted and grown upon utilizing both tangible and intangible cultural assets as one of the factors for value creation. The use of cultural assets is therefore considered a starting point for Thailand’s creative economy’s value chain. Taking this pretext into consideration, the author has drawn upon the roles of culture in strengthening Thailand’s creative industries, with an aim to later apply this research for a more efficient approach to enhance Thailand’s creative economy. 

The research finds that Thailand offers cultural richness which can be further used for developing a wide range of goods and services. Nevertheless, there are certain limitations upon using the fullest capacity of cultural assets for Thai creative industries. The authors therefore suggest two main approaches for the betterment of Thai creative economy, which consist of the development of cultural and human capital.