The effects of entrepreneurial orientation and innovativeness on export performance of small and medium enterprises in Thailand

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Published: Dec 24, 2018
Keywords:
entrepreneurial orientation innovativeness export performance

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Oranoodj Ruepitiviriya
Faculty of Business Administration, Rajamangala University of Technology Thanyaburi
Duangporn Puttawong
Faculty of Business Administration, Rajamangala University of Technology Thanyaburi

Abstract

          The purpose of this paper is to observe the effects of entrepreneurial orientation and innovativeness
on export performance of Thai small and medium enterprises (SMEs) based on the literature review. It was possible to describe the characteristics of International entrepreneurship into two aspects: entrepreneurial orientation and innovativeness. Therefore, this led to the research questions: Is there any causal relationship between entrepreneurial orientation and innovativeness, and export performance of Thai SMEs?. The subjects of this quantitative research were SMEs engaged in export business and registered with the Ministry of Commerce. For data collection, 238 self-administered questionnaires were distributed via emails and in persons. The data analysis were descriptive and structural model analysis. It is found that the entrepreneurial orientation (EO: β = 0.274, p < 0.01) and innovativeness (INNO: β = 0.449, p < 0.001) had direct effect on the export performances. The results showed that the entrepreneurial orientation and innovativeness had direct relationship with the variance of the export performance.

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How to Cite
Ruepitiviriya, O., & Puttawong, D. (2018). The effects of entrepreneurial orientation and innovativeness on export performance of small and medium enterprises in Thailand. RMUTSB ACADEMIC JOURNAL (HUMANITIES AND SOCIAL SCIENCES), 3(2), 129–138. Retrieved from https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/136508
Issue
Vol. 3 No. 2 (2018): July - December 2018
Section
Research article

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