A procedure of local wisdom: learning, transferring, and utilizing social media

Abstract

          This qualitative study was aimed to investigate the learning and transferring of local wisdom and the use of social media in doing such task. The research setting was in Phra Nakhon Si Ayutthaya Province. A survey method was employed in which an in-depth interview with 80 participants and an observation were conducted. The participants were sampled from all 16 districts in the province. The target local wisdom featured seven aspects; local wisdom of livelihood, local wisdom of treatment, local wisdom of eating, local wisdom of fine arts, local wisdom of language and literature, local wisdom of religion and traditions, and local wisdom of natural resource and environment management. Regarding the learning of local wisdom, results showed that 95% of the participants obtained the wisdom from their ancestors. Concerning the seven aspects of local wisdom, it was found that the same method of knowledge transferring was performed. That was the transferred from one generation to another through various transferring means such as teaching, explaining, or knowledge and experience transfer from older to younger generation. In terms of social media, it was obvious that there was integration between the learning and transferring of local wisdom and exploring VDO clips on YouTube or Facebook chat and Line application for those who were eager to learn more.