โครงสร้างเชิงสาเหตุของปัจจัยที่มีอิทธิพลต่อพฤติกรรมเพื่อสิ่งแวดล้อม ของพนักงานโรงแรมสีเขียวในประเทศไทย
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ธ.ค. 23, 2019
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โครงสร้างเชิงสาเหตุ การพัฒนาทรัพยากรมนุษย์ โรงแรมสีเขียว พฤติกรรมเพื่อสิ่งแวดล้อม
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บทคัดย่อ
การวิจัยนี้เป็นงานวิจัยเชิงปริมาณ มีวัตถุประสงค์เพื่อศึกษาโครงสร้างเชิงสาเหตุของปัจจัยด้านการพัฒนาทรัพยากรมนุษย์ของโรงแรมสีเขียว และความตั้งใจส่วนบุคคลที่มีอิทธิพลต่อพฤติกรรมเพื่อสิ่งแวดล้อมของพนักงานโรงแรมสีเขียวในประเทศไทย ประชากรคือพนักงานโรงแรมสีเขียว กลุ่มตัวอย่าง คือ พนักงานระดับปฏิบัติการในโรงแรมสีเขียว จำนวน 619 คน เก็บข้อมูลโดยใช้แบบสอบถามแบบมาตราส่วนประเมิน 5 ระดับ ตามแบบของไลเคิร์ท จำนวน 58 ข้อ สถิติที่ใช้ในการวิเคราะห์ข้อมูล ได้แก่ ค่าเฉลี่ย ค่าร้อยละ ค่าเฉลี่ยเลขคณิต ค่าเบี่ยงเบนมาตรฐาน ทดสอบสมมติฐานด้วยการวิเคราะห์โมเดลความสัมพันธ์เชิงสาเหตุด้วยโปรแกรม M-plus 7.11 และการวิเคราะห์โมเดลสมการโครงสร้าง (structural equation modeling: SEM) ผลการศึกษา พบว่า โครงสร้างเชิงสาเหตุมีความกลมกลืนกับข้อมูลเชิงประจักษ์ ตัวแปรเชิงสาเหตุทั้งหมดสามารถร่วมกันอธิบายพฤติกรรมเพื่อสิ่งแวดล้อมได้ ปัจจัยการพัฒนาทรัพยากรมนุษย์ในโรงแรมสีเขียวไม่ได้ส่งผลทางตรงต่อพฤติกรรมเพื่อสิ่งแวดล้อมของพนักงานโรงแรม แต่ส่งผลทางอ้อมโดยผ่านความตั้งใจส่วนบุคคล
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รูปแบบการอ้างอิง
ศรีธเรศ พ., & บุญศิริ แ. (2019). โครงสร้างเชิงสาเหตุของปัจจัยที่มีอิทธิพลต่อพฤติกรรมเพื่อสิ่งแวดล้อม ของพนักงานโรงแรมสีเขียวในประเทศไทย. วารสารวิชาการ มทร.สุวรรณภูมิ ฉบับมนุษยศาสตร์และสังคมศาสตร์, 4(2), 122–139. สืบค้น จาก https://so05.tci-thaijo.org/index.php/rmutsb-hs/article/view/155885
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Bohdanowicz, P., Simanic, B., & Martinac, I. (2005). Environmental training and measures at Scandic hotels. Sweden Tourism Review International, 9(1), 7-19.
Brown, M. (1996). Environmental policy in the hotel sector. “Green” strategy or stratagem. International Journal of Contemporary Hospitality Management, 8(3), 18-23.
Cami, N., Arnon, S., & Orion., N. (2015). Transforming environmental knowledge into behavior: The mediating role of environmental emotions. The Journal of Environmental Education, 46, 183-201.
Chan, E. S. W. (2008). Barriers to EMS in the hotel industry. International Journal of Hospitality Management, 27, 187-196.
Chan, E., & Hawkins, R. (2010). Attitude toward EMSs in an international hotel: An exploratory case study. International Journal of Hospitality Management, 29, 641-651.
Chan, E., Hon, A., Chan, W., & Okumus, F. (2014). What drives employees’ intentions to implement green practices in hotel? The role of Knowledge, awareness, concern and ecological behaviour. International Journal of Hospitality Management, 40, 20-28.
Chan, W. W., & Lam, J. C. (2002). Prediction of pollutant emission through electricity consumption by the hotel industry in Hong Kong. International Journal of Hospitality Management, 21(14), 381-391.
Chang, L., Tsai, C., & Yeh, S. (2014). Evaluation of green hotel guests’ behavioral intention. Advance in hospitality and Leisure, 10, 75-89.
Chen, M., & Tung, P. (2014). Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management. 36, 221-230.
Choosri, C. (2016). A zero waste management model for small hotels: A case study in the Koh Samui, Koh Phangan Surat Thani. Journal of International and Thai Tourism, 12(1), 91-118. (in Thai)
Department of Tourism. (2016). Asean green hotel. Retrieved 3 April 2019, from http://www.tourism.
go.th/view/1/มาตรฐาน_อาเซียน/TH-TH/1026/. (in Thai)
Ellen, P. S. (1994). Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors. Journal of Business Research, 30(1), 43-52.
Faksang, D. (2012). Sufficient economy philosophy and the management of household’s gabage in Dusit community, Bangkok (research report). Bangkok: Suan Sunandha Rajaphat University. (in Thai)
Green leaf foundation. (2009). Green hotel. Retrieved 21 April 2017, from http://www.greenleafthai.org/th/
index.php. (in Thai)
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis a global perspective. New Jersey: Prentice-Hall International.
Han, H., Hsu, L. T., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334.
Kirk, D. (1995). Environmental management in hotels International Journal of Contemporary Hospitality Management, 7(6), 3-8.
Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8, 239-260.
Kongrerk, T. (2017). The model of corporate social responsibility, organizational commitment and employee green behavior. UTCC International Journal of Business and Economics, 9(2), 17-38.
Kulthakornsate, N. (2015). The structural equation model of causal. Journal of Business, Economics and Communications, 10(2), 145-165.
La, A., Weerachaleepat, P., & Patcharapuwadol, R. (2017). Green concept as the the marketing strategies: The case of Royal Princess Larn Luang Hotel Bangkok. Dusit Thani Collage Journal, 11(Special Issue), 186-197. (in Thai)
Lawrence, D. S., Cynthia, S. D., & Samuel, Y. T. (2014). Human resources practices for environmental sustainability in lodging operations. Journal of human resources in hospitality & tourism, 13, 389-404.
Martinez-Martinez, A., Cegarra-Navarro, J. G., & Garcia-Perez, A. (2015). Environmental knowledge management: A long-term enable of tourism development. Tourism Management, 50, 281-291.
Noonin, S., & Pasunon, P. (2014). Factors affecting behavior in support of being an environmentally friendly hotel: A case study of Dusit Princess Srinakarin Hotel. Dusit Thani College Journal, 8(1), 11-33. (in Thai)
Noraini, A. (2013). Corporate social responsibility and employee retention of “Green hotel”. Social and Behavioral Sciences, 105, 763-771.
Petchrot, L., & Chumniprasart, A. (2006). Research methodology. Bangkok: Pimdee Public. (in Thai)
Robinot, E., & Giannelloni, J. (2010). Do hotels' “green” attributes contribute to customer satisfaction?. Journal of Services Marketing, 24(2), 157-169.
Rossello-Batle, B., Moia, A., & Cladera, A. (2010). Energy use, CO2 emissions and waste throughout the life cycle of a sample of hotels in Balearic Islands. Energy and Buildings, 42(4), 547-558.
Sinthusiri, N., Panich, T., & Assarut, N. (2018). The effect of attitude towards green, subjective norms, perceived behavioral control, and perceived value on behavioral intention and wiliness to pay more towards Thai green hotel. VRU Research and Development Journal Humanities and Social Science, 13(1), 35-43.
Verma, V., & Chandra, B. (2018). An application of theory of planned behavior to predict young Indian consumers’ green hotel visit intention. Journal of Cleaner Production, 172, 1152-1162.
Wanichbuncha, K. (2014). Structurer equation modeling by AMOS. Bangkok: Chulalongkorn University. (in Thai)
Yixing, L. G., & Anna, S. M. (2014). Improving consumer satisfaction in green hotel: The roles of perceived warmth, perceived competence, and CSR motive. International Journal of hospitality Management, 42, 20-31.
Zeenat, B. Y., & Mariam, J. (2014). Barriers of Malaysian green hotels and resorts. Social and behavioral Sciences, 153, 501-509.
Bohdanowicz, P., Simanic, B., & Martinac, I. (2005). Environmental training and measures at Scandic hotels. Sweden Tourism Review International, 9(1), 7-19.
Brown, M. (1996). Environmental policy in the hotel sector. “Green” strategy or stratagem. International Journal of Contemporary Hospitality Management, 8(3), 18-23.
Cami, N., Arnon, S., & Orion., N. (2015). Transforming environmental knowledge into behavior: The mediating role of environmental emotions. The Journal of Environmental Education, 46, 183-201.
Chan, E. S. W. (2008). Barriers to EMS in the hotel industry. International Journal of Hospitality Management, 27, 187-196.
Chan, E., & Hawkins, R. (2010). Attitude toward EMSs in an international hotel: An exploratory case study. International Journal of Hospitality Management, 29, 641-651.
Chan, E., Hon, A., Chan, W., & Okumus, F. (2014). What drives employees’ intentions to implement green practices in hotel? The role of Knowledge, awareness, concern and ecological behaviour. International Journal of Hospitality Management, 40, 20-28.
Chan, W. W., & Lam, J. C. (2002). Prediction of pollutant emission through electricity consumption by the hotel industry in Hong Kong. International Journal of Hospitality Management, 21(14), 381-391.
Chang, L., Tsai, C., & Yeh, S. (2014). Evaluation of green hotel guests’ behavioral intention. Advance in hospitality and Leisure, 10, 75-89.
Chen, M., & Tung, P. (2014). Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management. 36, 221-230.
Choosri, C. (2016). A zero waste management model for small hotels: A case study in the Koh Samui, Koh Phangan Surat Thani. Journal of International and Thai Tourism, 12(1), 91-118. (in Thai)
Department of Tourism. (2016). Asean green hotel. Retrieved 3 April 2019, from http://www.tourism.
go.th/view/1/มาตรฐาน_อาเซียน/TH-TH/1026/. (in Thai)
Ellen, P. S. (1994). Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors. Journal of Business Research, 30(1), 43-52.
Faksang, D. (2012). Sufficient economy philosophy and the management of household’s gabage in Dusit community, Bangkok (research report). Bangkok: Suan Sunandha Rajaphat University. (in Thai)
Green leaf foundation. (2009). Green hotel. Retrieved 21 April 2017, from http://www.greenleafthai.org/th/
index.php. (in Thai)
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis a global perspective. New Jersey: Prentice-Hall International.
Han, H., Hsu, L. T., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334.
Kirk, D. (1995). Environmental management in hotels International Journal of Contemporary Hospitality Management, 7(6), 3-8.
Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8, 239-260.
Kongrerk, T. (2017). The model of corporate social responsibility, organizational commitment and employee green behavior. UTCC International Journal of Business and Economics, 9(2), 17-38.
Kulthakornsate, N. (2015). The structural equation model of causal. Journal of Business, Economics and Communications, 10(2), 145-165.
La, A., Weerachaleepat, P., & Patcharapuwadol, R. (2017). Green concept as the the marketing strategies: The case of Royal Princess Larn Luang Hotel Bangkok. Dusit Thani Collage Journal, 11(Special Issue), 186-197. (in Thai)
Lawrence, D. S., Cynthia, S. D., & Samuel, Y. T. (2014). Human resources practices for environmental sustainability in lodging operations. Journal of human resources in hospitality & tourism, 13, 389-404.
Martinez-Martinez, A., Cegarra-Navarro, J. G., & Garcia-Perez, A. (2015). Environmental knowledge management: A long-term enable of tourism development. Tourism Management, 50, 281-291.
Noonin, S., & Pasunon, P. (2014). Factors affecting behavior in support of being an environmentally friendly hotel: A case study of Dusit Princess Srinakarin Hotel. Dusit Thani College Journal, 8(1), 11-33. (in Thai)
Noraini, A. (2013). Corporate social responsibility and employee retention of “Green hotel”. Social and Behavioral Sciences, 105, 763-771.
Petchrot, L., & Chumniprasart, A. (2006). Research methodology. Bangkok: Pimdee Public. (in Thai)
Robinot, E., & Giannelloni, J. (2010). Do hotels' “green” attributes contribute to customer satisfaction?. Journal of Services Marketing, 24(2), 157-169.
Rossello-Batle, B., Moia, A., & Cladera, A. (2010). Energy use, CO2 emissions and waste throughout the life cycle of a sample of hotels in Balearic Islands. Energy and Buildings, 42(4), 547-558.
Sinthusiri, N., Panich, T., & Assarut, N. (2018). The effect of attitude towards green, subjective norms, perceived behavioral control, and perceived value on behavioral intention and wiliness to pay more towards Thai green hotel. VRU Research and Development Journal Humanities and Social Science, 13(1), 35-43.
Verma, V., & Chandra, B. (2018). An application of theory of planned behavior to predict young Indian consumers’ green hotel visit intention. Journal of Cleaner Production, 172, 1152-1162.
Wanichbuncha, K. (2014). Structurer equation modeling by AMOS. Bangkok: Chulalongkorn University. (in Thai)
Yixing, L. G., & Anna, S. M. (2014). Improving consumer satisfaction in green hotel: The roles of perceived warmth, perceived competence, and CSR motive. International Journal of hospitality Management, 42, 20-31.
Zeenat, B. Y., & Mariam, J. (2014). Barriers of Malaysian green hotels and resorts. Social and behavioral Sciences, 153, 501-509.
