Creating logos for elderly workers products in the western region of Thailand
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Abstract
The purpose of this research were to (1) study the perspectives of elderly workers, community representatives, and brand design experts toward logos of elderly workers products; (2) create the logos for elderly workers and (3) rank the logos and survey the elderly workers satisfaction to the logos. Data were collected from interviews with 12 participants, these included: elderly workers aged 50 and over and still working, community representatives who were community development officer and village headman, and design experts. Data analyses used were coding and content analysis then synthesize the conceptual logos design to create three different logos Rank the logos and survey the elderly workers satisfaction to the logos from 500 elderly workers aged 50 and over. Data were analyzed by frequency, percentage, mean and standard deviation.
The results showed that there were 4 perspectives on the logos of elderly workers products: the significance of the logos, the benefits of the logos, the characteristics of the logos, and the supporting organizations that drive the logos. The conceptual design of the logos was to create the logo that reflects the image of a bright, energetic elderly worker who can work for self-reliance. The logo design used the universal icon of elderly lady, with a hair bun, and holding a stick. Selected the colors that represent strength or brightness, and used both Thai and English characters. After ranking the designed logos and surveying of the elderly workers 'satisfaction to the logos, it was found that the logo No.2 has the highest score and elderly workers were satisfied with the logo overall at the highest level. The top average scores was from the logo that was easy to remember.
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References
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