The effects of entrepreneurial orientation on export performance of small and medium-sized enterprises (SMEs) in Thailand: Reconfiguration capability as mediating and competitive environment as moderator

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Oranoodj Ruepitiviriya
Duangporn Puttawong


          The purpose of this paper is to analyze the causal relationship model of the effects of entrepreneurial orientation (EO) on export performance of small and medium-sized enterprises (SMEs) in Thailand with reconfiguration capability as mediating and competitive environment as moderator. A conceptual framework has been developed based on the literature reviews and research gaps of the earlier studies. The empirical study has been conducted with a population of entrepreneurs of SME exporters in Thailand who are the members of Department of International Trade Promotion with a registered capital of no more than 100 million Thai Baht. There are 238 SME exporters selected in this study. The research tool is a questionnaire collected by mail and completed face-to-face. The data is analyzed using descriptive and structural model analysis. The results show that the EO has no direct effect on the export performance (β=0.06, p=0.43). However, EO shows an indirect relationship between the variance of the export performance through reconfiguration capability as mediating variable. The results also show indirect path that mediating by reconfiguration capability from EO to export performance (β=0.90, p<0.01) and EO (β=0.12, p<0.05) has a direct effect on export performance which increases with favorable competitive environment as the moderator variable respectively.


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