Management strategy of Ban Laem homestay mangrove conservation group community enterprise, Tasala District, Nakorn Sri Thammarat Province
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Abstract
This research aimed to investigate management situation and present appropriate management strategies to Ban Laem homestay mangrove conservation group community enterprise, Tasala District, Nakorn Sri Thammarat Province. The qualitative method with participative technique was used in this research. The data was collected from in-depth interview and focus group discussion with 15 key informants by purposive sampling included chairman, members and stakeholders of Ban Leam Homestay Community Enterprise. Data were analyzed using SWOT and TOWS Matrix. The results showed that appropriate management strategies of Ban Laem homestay mangrove conservation group community enterprise comprised of 4 significant strategies: 1) Approach strategy, to build and maintain network of partners for development. 2) Turn around-oriented strategy, to empower members by human resources development. 3) Diversification strategy, to create harmony and make new things for community. 4) Defensive strategy, to create relationship with community. These management strategies are guidelines for efficient and effective management of Ban Laem homestay mangrove conservation group community enterprise.
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References
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