The development of chatbot for public relations of new undergraduate student recruitment of Pibulsongkram Rajabhat University

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Saharat Tongyung
Piyamanas Voravitrattanakul
Anu Jarernvongrayab

Abstract

          The purposes of this research were 1) to develop chatbot for public relations of new undergraduate student recruitment of Pibulsongkram Rajabhat University, 2) to determine the students’ perception of Chatbot, 3) to compare the students’ perception in terms of school size, and 4) to examine their satisfaction of using the Chatbot. The participants of this research were 378 of grade 12 students in ​​Pibulsongkram Rajabhat University’s service area in the academic year 2020, by Stratified random sampling. The research tools were quality assessment form, Chatbot perception assessment form, and Chatbot satisfaction evaluation form. The results showed that Chatbot consisted of 6 menus: the university guide, courses offered, registration, data review, Education Service Division Menu, and contact. Also, the evaluation results revealed that the Chatbot was at the highest quality (gif.latex?\bar{x}=4.73, S.D.=0.32). For the Chatbot perception study, the results indicated that it was at a high level (gif.latex?\bar{x}=3.88, S.D.=0.92). In addition, the comparison of the perception showed that there was no significant difference on the participants’ Chatbot perception (P>0.05), and their satisfaction was at a high level (gif.latex?\bar{x}=4.01, S.D.=0.77).

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บทความวิจัย (Research article)

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