The Art of Singing "Anashid", A Contemporary Identity that Brings Aesthetics to the Southern Border Province

Abstract

The art of singing "Anasyid" is a halal entertainment media that has been entertaining the people of the southern border for a long time. It is an important tool for communicating ideas and instilling good morals to people in society. The purpose of this study was to analyze the success of Anasyid singers among youth in the Southern Border Province. By collecting data from 3 successful new generation Anasyid bands: Syamil, Wildan, and Soutul Fariz, along with 5 expert focus group meetings, who have experience promoting the development of Anasyid in this area. The results concluded that the competencies of Anasyid singers should consist of 4 aspects: Singing skills, Lyric writing and composition skills, Good personality and image, and Identity building. These are the key elements in making Anasyid known to the masses. But since at present there is no central organization or agency that clearly support Sothern's youth in this regard. As a result, the development of the new Anasyid singer still lacks direction. Maybe for this reason, the southern border has not been able to push the new generation to be as professional as neighboring countries.