Guidelines for Developing a Health Resort of Holistic Health Care during the Covid-19 Pandemic

Abstract

Wellness Tourism in Thailand It is a new type of tourism that both Thai and foreign tourists are interested in coming to use the service in the health resorts of Thailand with different purposes for each person. During the epidemic of the COVID-19 virus Health resorts have been greatly affected and must adapt to overcome this crisis. The purpose of this research article is to study the adaptation guidelines of health resorts during the COVID-19 pandemic, uncluding guidelines for risk management, the target group, marketing, service, physical characteristics within the organization and guidelines for the development of health resorts when there is an epidemic situation that is similar in the future effectively There are 3 case studies in this research and it is qualitative research by in-depth interviews with 4 entrepreneurs or executives, 2 Medical specialists, and 30 health resort consumers making, a total of 36 people, and participatory action research.

The study found that 1) the target group of health resorts mainly depends on Thai tourists during the COVID-19 epidemic. 2) In terms of marketing for health resorts, prices, and activities have been adjusted to suit Thai tourists. 3) Most consumers have more healthy travel behaviors. The factors affecting the decision to travel to health resorts are the price factor, followed by the service factor within the health resort. 4) Medical specialists express their opinion that health tourism and health resorts in Thailand tend to grow after the outbreak of COVID-19.

This research showed guidelines for the development of health resorts adapt during the COVID-19 pandemic. However, the government should have a policy to help entrepreneurs. in short, medium, and long term to help Thailand's tourism sector in times of crisis.