Effects of Modern Entrepreneurial Capability and Marketing Innovation on Competitive Advantage of Community Enterprises Processing Agricultural Products in Upper Northeast
Main Article Content
Abstract
The objective of the present study is to analyze the effects of modern entrepreneurial capability and marketing innovation on competitive advantage of community enterprises processing agricultural products in Upper Northeast. Related literatures were reviewed accompanying conducting a survey. The model is tested using the data collected from a questionnaire which were distributed to 400 firms of community enterprises processing agricultural products in Upper Northeast. Inferential Stasis that are multiple correlation multiple regression analysis and t-test was used for analyzing the data. The results indicated that 1) modern entrepreneurial capability consists of recognition of an opportunity, launching a new venture, building success and managing growth, harvesting the turnover from the investment influencing on the marketing innovation; 2) modern entrepreneurial capability consists of harvesting the turnover from the investment influencing on competitive advantage; 3) marketing innovation has positive influence on competitive advantages Thus, contributions and suggestions are also provided for further research and for increasing modern entrepreneurial capability regarded increasing the revenues, developing new products and expanding to new markets to create competitive advantages in the business.
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Research Articles
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References
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Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management. 17(1): 99-120.
Baron, R., & Shane S. (2008). Entrepreneurship: A process Perspective. 2nd ed. Canada: Thomson South-Western.
Boone, L.E., & Kurtz, D.L. (2010). Contemporary Business. 13th ed. New York: John Wiley and Sons.
Bygrave W. D., & Zacharakis, A. (2008). Entrepreneurship. United States of America: John Wiley and sons, Inc.
Chen, Y. (2006). Marketing innovation. Journal of Economics and Management Strategy. 15(1): 101-123.
Chiarakul, T. (2014). The problems and the adaptation of OTOP to AEC. Executive Journal. 34(1): 177-191.
Chowdhury, M. M. H. (2011). Ethical Issues as Competitive Advantage for Bank Management. Humanomics. 27(2): 109-120.
Distanont, A., & Khongmalai, O. (2018). The Role of Innovation in Creating a Competitive Advantage. Kasetsart Journal of Social Sciences. 1-7.
Epetimehin, F. M. (2011). Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity. Journal of Emerging Trends in Economics and Management Sciences. 2(1):18-21.
Everitt, B. S., & Skrondal, A. (2010). The Cambridge Dictionary of Statistics. 4th ed. New York: Cambridge University Press.
Genc, N., Ozbag, G.K., & Esen, M. (2013). Resource Based View and the Impacts of Marketing and Production Capabilities on Innovation. Journal of Global Strategic Management. 14(1): 24-35.
Gupta, S., Malhotra, N. K., Czinkota, M., & Foroudi, P. (2016). Marketing Innovation: A Consequence of Competitiveness. Journal of Business Research. 69: 5671–5681.
Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. 7th ed. Harow, Essex: Pearson.
Jiao, H., Wei, J., & Cui, Y. (2010). An Empirical Study on Paths to Develop Dynamic Capabilities: from the Perspectives of Entrepreneurial Orientation and Organizational Learning. Frontiers of Literary Studies in
China. 4(1): 47-72.
Kaewjomnong, A. (2015). Problems of Small Enterprise Operators with Readiness in Participation in the ASEAN Economic Community: Cased Study of Phatthalung Province. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand. 4(2): 77-88.
Kim, Y. J., Song, S., Sambamurthy, V., & Lee, Y. L. (2011). Entrepreneurship, Knowledge Integration Capability, and Firm Performance: An Empirical Study. Information Systems Frontiers. 14(5): 1047-1060.
Lee, C. F., Lee, J. C., & Lee, A. C. (2000). Statistics for Business and Financial Economics. 2nd ed. Singapore: World Scientific, p. 704.
Lee, J. S., & Hsieh, C. J. (2010). A Research in Relating Entrepreneurship, Marketing Capability, Innovative Capability and Sustained Competitive Advantage. Journal of Business and Economics Research. 8(9): 109-119.
Li, J. J., & Zhou, K. Z. (2010). How Foreign Firms Achieve Competitive Advantage in the Chinese Emerging Economy: Managerial Ties and Market Orientation. Journal of Business Research. 63(8): 856-862.
Lin, S. F., Miao, Q., & Nie, K. (2012). A Case Study on Entrepreneurship for Sustained Innovation. African Journal of Business Management. 6(2): 493-500.
Macroeconomic Strategy and Planning Office (2019). Nesdc Esdc Economic Report [On-line]. Available: https://www.nesdb.go.th/ewt_dl_link.php?nid=8661&filename=QGDP_report.
Marek, A., & Anna, W. (2013). Modern Entrepreneurship in Business Practice: Selected Issues Poland: Lodz University of Technology.
Neter, J., Wasserman, W., & Kutner, M. H. (1985). Applied linear statistical models: regression, analysis of variance, and experimental designs. 2nd ed. Homewood: Richard D. Irwin, Inc.
Nunnally, J. C., & Bernstein, I. H., (1994). Psychometric Theory. New York: McGraw-Hill.
OECD. (2005). Oslo manual: Proposed Guidelines for Collecting and Interpreting Technological Innovation Data. 2nd ed. Paris: OECD.
Office of Industrial Economics. (2019). Manufacturing Production Index March 2019 [On-line]. Available https://www.mreport.co.th/news/.
Office of Small and Medium Enterprises Promotion. (2019). Monthly Small and Medium Enterprise Situation
Report 2019 [On-line]. Available https://www.sme.go.th/th/download.php?modulekey=215
Omar, N. A., Aris, H. M., & Nazri, M. A. (2016). The effect of entrepreneurial orientation, innovation capability and knowledge creation on firm performance: A perspective on small scale entrepreneurs. Jurnal Pengurusan. 48: 187–200.
Porter, M. E. (1980). Competitive strategy. New York: Free Press.
Quaye, D., & Mensah, I. (2018). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision. 1-21.
Qureshi, M., Aziz, N., & Mian, S.A. (2017). How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey. Journal of Global Entrepreneurship Research. 7(1): 1-15.
Sudarmiatin, M., & Suharto, S. (2016). Sustainable competitive advantage on SMEs: bringing local product toward global market. Journal of Business and Management. 18(7): 46-53.
Sulistyo, H., & Siyamtinah. (2016). Innovation Capability of SMEs through Entrepreneurship, Marketing Capability, Relational Capital and Empowerment. Asia Pacific Management Review. 21(4): 196-203.
Yamane, T. (1973). Statistics: An introductory analysis. 3nd ed. New York: Harper and Row Publication.