Factors Affecting Extension Needs for Pineapple Export Production for Farmers in Northern Thailand
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Abstract
Northern Thailand has exported fresh fruit pineapples to foreign countries for a long time. However, many import regulations discourage and sometimes prevent farmers from producing pineapples for export. This study aims to analyze the components of extension needs of the farmers in pineapple production for export. The study examined the variables of extension needs in pineapple production for export by administering in-depth interviews with 30 key resource participants and then obtained 30 variables concerning the extension needs and survey for extension needs in pineapples production for export that affect farmers. Factor analysis was employed to minimize the variables and formulate the components of extension needs in pineapple production for export that consisted of 5 aspects: 1) New normal in pineapple production for export, 2) International pineapple trade, 3) Group assembling and information exchange, 4) Research and innovation in pineapple production, and 5) Good governance in the pineapple business. The 5-aspect components simulated the farmers’ needs in pineapple production for export at 65.30% while the international pineapple trade showed the highest effect towards the extension needs in pineapple production for export (Beta = 0.133). The results could formulate the multiple regression equation for prediction as follows: = 4.355 + 0.353X2 + 0.393X1 + 0.270X4 + 0.319X3 + 0.268X5. The study and survey conclude that government agencies and the private sector should collaboratively work together for the extension needs of farmers regarding quality and standards in pineapple production for export.
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