A Success Case of Implementing Sufficiency Economy Concept: Funeral Expenses Reduction Project

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Published: Jun 30, 2015
Keywords:
sufficiency economy funeral expenses reduction project diffusion Thailand

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Pichayalak Pichayakul
Faculty of Business Administration, Chiang Mai University, Chiang Mai, 50200

Abstract

Thai government is promoting “Sufficiency Economy” concept for the country’s economic development purpose. “Sufficiency,” according to this concept, means “To lead a reasonably comfortable life, without excess, or overindulgence in luxury, but enough.” This research selected Tha Toung Luang Sub District as a case study
regarding to its successful “Funeral Expenses Reduction Project.” The objective of this study was to find out how to successfully implement Sufficiency Economy concept to communities. The main methods applied were in-depth interview, participatory observation, and document review. The research results revealed that the key
factors that lead to the accomplishment of this project were the impactful opinion leaders, methodology of involving people to participate in the project, and the traditional reciprocal Thai culture.

Article Details

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Vol. 9 No. 1 (2015): January-June 2015
Section
Research Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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