The Relationships among Perceived Employer Branding, Employee Engagement, and Discretionary Effort
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Abstract
and discretionary effort. The results further indicated that there was a partial mediate effect of employee engagement on the relationship between employer branding and discretionary effort. Therefore, this is the first study to investigate the simultaneous relationships among employer branding, employee engagement, and discretionary effort by empirical study. Moreover, the relationship between employer branding and discretionary effort was explained towards employee engagement.
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