The Relationships among Perceived Employer Branding, Employee Engagement, and Discretionary Effort

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Burawat Piyachat
Kuntonbutr Chanongkorn
Mechinda Panisa


The purpose of this study was to test the relationships among perceived employer branding, and discretionary effort via the effect of employee engagement. A survey was completed by 1,349 current employees working in Thai petroleum industry. The results indicated that there were strong positive relationships between employer branding and employee engagement, employee engagement and discretionary effort, and employer branding
and discretionary effort. The results further indicated that there was a partial mediate effect of employee engagement on the relationship between employer branding and discretionary effort. Therefore, this is the first study to investigate the simultaneous relationships among employer branding, employee engagement, and discretionary effort by empirical study. Moreover, the relationship between employer branding and discretionary effort was explained towards employee engagement.


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