The Operation of “Zero-Dollar Tours” after Their Rising Popularity in Thailand-A Case Study of Phuket, A Province Located in Southern Thailand
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Abstract
This paper investigates the operation of “Zero-Dollar Tours” in Phuket and stakeholders involved in this kind of operation. The methodology of the research concerned qualitative data gathered by interviewing key informants in the province to analyze the “Zero-Dollar Tours” operation in Phuket, as well as to examine sustainable solutions to address this kind of travel package within Thailand. The findings were as follows: (1) “Zero-Dollar Tours” focuses on the lowest price with highest quantity of tourists involving businesses both in private and public sectors, (2) its impacts destroy economy and create crime in the provinces and country, and (3) the sustainable solutions should be started with local citizens creating the conscious love of homeland as well as the supports from the public section to protect the local image and community.
Article Details
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
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