The Development of Digital Transformation for Improving Business Potential : A Case Study of Banbenjarong Community Enterprise in Pathumthani Province
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Abstract
The objective of this research was to develop and increase the competitive potential of Banbenjarong Community Enterprise Pathum Thani Province. This research was divided into 3 phases. The first phase was interview to collect information on current conditions. Problems and needs of community enterprises were analyze with fishbone chart and SWOT analysis. Create a marketing strategy and design a digital business plan. Phase 2 Business development according to a digital business plan. Promotion through online media and trial. Phase 3 Financial Report Data Collection profit and cost Banbenjarong Community Enterprise Pathum Thani Province.
The results show that in the first phase, Banbenjarong Community Enterprise Pathum Thani Province. There was a need to change to a digital business. The problem was the lack of potential for digital technology. The old way of doing business was selling products through middlemen. The researcher therefore developed a business model by creating a digital business plan. Phase 1 Use marketing mix strategies to help build strengths and mitigate weaknesses based on the data obtained from SWAT analysis. Phase 2 Create digital marketing channels and develop promotional channels through social media. Phase 3. Business has more competitive potential from direct sales, profit and cost are reduced by 20%.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
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