Triadic Influence Theory: The Influencing Factor Correlation Model of Boozers in The Automobile and Parts Industry in Thailand

Main Article Content

Supichaya Munkong
Tanachart Raoprasert

Abstract

The objectives of this research were (1) to test the relationship between intra-personal influence factors, social context influence factors, and cultural-environment influence factors in alcohol consumption, and (2) to develop and check for consistency of the Triadic structural equation model with empirical data. The data were collected from a sample of 786 automobile and parts industry employees. The implement used for measurement was
a questionnaire, and the data were analyzed using structural equation modeling. The results indicated that (1) Intra-personal, Social context, and Cultural-environment are driving factors of employees’ consumption behavior to imbibe alcoholic beverages and positively related, and (2) Triadic structural equation model corresponded to the empirical data, which met the criteria set for the results of variable analysis. The findings identify the sources of alcohol consumption among employees which can be adapted to reduce employee alcohol consumption.

Article Details

How to Cite
Munkong, S., & Raoprasert, T. . (2022). Triadic Influence Theory: The Influencing Factor Correlation Model of Boozers in The Automobile and Parts Industry in Thailand. Sripatum Review of Humanities and Social Sciences, 22(2), 34–45. Retrieved from https://so05.tci-thaijo.org/index.php/spurhs/article/view/260662
Section
บทความวิจัย

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