Factors Influencing Public Attitudes Towards Central Bank Digital Currency: A Case Study from Thailand
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Abstract
Central Bank Digital Currency (CBDC) is an emerging topic that has attracted the interests of over 90% of central banks around the world. This research paper aims to explore factors influencing public attitude towards CBDC in Thailand (Digital Baht) and to propose pathways for its adoption that meet both individual and social needs. The study uses the ‘Diffusion of Innovation’ theory as a primary theoretical framework, complemented by other factors, and adopts a qualitative approach to research. Data was collected from in-dept interviews with 13 key experts- all of whom where well-acquainted with the Digital Baht. The findings reveal that relative advantage, compatibility, network externalities, personal innovativeness, and trust positively influence the adoption of Digital Baht. Conversely, transaction cost, cyber security risks, and digital literacy are barriers that can negatively impact the ubiquitous adoption of Digital Baht. These insights and findings will guide the development of strategies to overcome obstacles and promote the widespread adoption of the Digital Baht in Thailand
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
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