A Study of Needs and Guidelines for Developing Modern Entrepreneurship of People in The Community Phra Nakhon Si Ayutthaya Province Area
Article Sidebar
Main Article Content
Abstract
The objective of this research is to study the needs and guidelines of the modern entrepreneurship development for 122 local sample in Ayutthaya province. The Research tools that were used in this research are the questionnaire according to the expectation of the entrepreneurs which includes 6 topics such as administration, marketing, technology, production, accounting and finance, and the human resources or personnel. We analysed the data by the basic statistics and Modified Priority Needs Index Modified (PNImodifiled). The research results found that (1) The needs analysis result is the modern entrepreneurship development for the locals in Ayutthaya province. Most of the entrepreneurs are merchants that sell savoury foods in Phra Nakorn Sri Ayutthaya district. Their average income is in between 10,001-30,000 baht. When we considered to categories by income, we found that the difference between modern condition and the expectation of modern entrepreneurship overall PNImodifiled equal to .0162 which the ‘technology’ topic has the highest has the highest PNImodifiled that is equal to .1165, followed by the marketing’ topic which has the PNImodifiled that is equal to .0668, and the topic that has the lowest PNImodifiled is ‘human resources/personnel’ that has the PNImodifiled equal to .0576. (2) The guideline for developing the modern entrepreneur is to design the “Local Business Administration Enhancement course” which divided into 2 phases as follows: phase 1 is to organize on the training of the local entrepreneurs, phase 2 is to follow the result of their business development after the training.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
References
ADEYEMO, S. A. (2009). Understanding and Acquisition of Entrepreneurial Skills: A Pedagogical Re-Orientation for Classroom Teacher in Science Education. Journal of Turkish Science Education, 6(3), 57-65.
Cronbach, L. J. (1990). Essentials of Psychological Testing. 5th ed. New York: Harper Collins Publishers.
Department of Industrial Promotion. (2007). The Promotion new Entrepreneurs Project. Bangkok: Department of Industrial Promotion, Ministry of Industry. (in Thai)
Detnakarin, S., Yincharoen, T., and Arrayayarn, A. (2018). The Need Assessment for Self-Development of Entrepreneurs of the Community Business: The Case Study of Kohtaew Sub-District Municipality, Songkha Province. Academic Journal of Humanities and Social Sciences Burapha University, 27(53), 225-254. (in Thai)
Lotrakun, A. (2012). The study of Potential for export of OTOP Products in Phranakhon si Ayutthaya. Journal of MCU Social Science Review, 1(3), 104-117. (in Thai)
Nasir, S. (2013). Modern entrepreneurship and E-business innovations. USA: IGI Global. https://doi.org/10.4018/978-1-4666-2946-2
Ninaroon, P., Khlungsaeng, W., Pruksaarporn, S., and Na Songkhla, R. (2023). Post New Normal Competency Development of Community Enterprise Entrepreneurs on Cultural Capital Based in Samut Songkhram Province. UMT Poly Journal, 20(1), 162-172. (in Thai)
Paksutti, A., Kirdpitak, P., and Malakul Na Ayudhaya, P. (2021). Successful Entrepreneur. Journal of Psychology Kasem Bundit University, 11(2), 75-85. (in Thai)
Pakvipas, P. Porngwiritthorn, R., and Chongesirirojana, S. (2017). Decision Support Information System of SMEs Business: Business Plan. Bangkok: Thailand Science Research and Innovation (TSRI). (in Thai)
Srisaart, B. (2017). Basic Research. Bangkok: Surivitayasarn. (in Thai)
Tadawattanawit, S. (2022). Factors affecting modern entrepreneurs of new entrepreneurs in the hospitality and tourism industry. Journal of Humanities and Social Sciences Nakhorn Phanom University, 12(2), 42-54. (in Thai)
Thongeiam, S., and Sapsanguanboon, W. (2021). The Study of Skills Development Methodology for Entrepreburin Digital Era. Journal of Accountancy and Management, 14(1), 32-40. (in Thai)
Thongyost, N., Thawinkarn, D, and Somprach, K. (2022). Approaches of New Entreneurship Development for Students Vocational Colleges. Dhammathas Academic Journal, 22(3), 281-291. (in Thai)
