Development of a Training Curriculum to Enhance Community Entrepreneurial Skills in Phra Nakhon Si Ayutthaya Province

Abstract

This research aimed to 1) design a training curriculum to enhance community entrepreneurial skills in Phra Nakhon Si Ayutthaya Province; and 2) Evaluate community entrepreneurial skills in the dimensions of proactiveness, risk-taking, innovativeness, autonomy, and competitive aggressiveness. The sample consisted of 30 community entrepreneurs in Phra Nakhon Si Ayutthaya. The research instruments included the curriculum congruence of evaluation form entrepreneurial skills and a skill assessment form. Data was analyzed using frequency, percentage, mean, standard deviation, and paired t-test.

The research findings revealed that: 1) The designed curriculum for enhancing community entrepreneurial skills consisted of 15 hours across four modules: 1.1) Proactive Business Management, 1.2) Product Development and Innovation, 1.3) Digital Marketing and Smart Technology, and 1.4) Financial Planning and Risk Management., and 2) The results of community entrepreneurial skills before and after the training showed that the overall post-training mean score was significantly higher than the pre-training score at the .001 level (t = 4.40). When considering each dimension, it was found that the dimensions of Proactiveness, Risk-taking, Innovativeness, and Competitive Aggressiveness had significantly higher post-training mean scores at the .001 level. However, the fourth dimension—Autonomy—showed no statistically significant difference between the pre- and post-training scores.